History of Active Domains

Daniel Fletcher left a 4 year career of business IT advice and Business Analysis in 2007 to start his own web consultancy business, ginzola.com. Ginzola quickly became focused on assisting Clients with their web presences, with online marketing, improving their online service, and of course, SEO.

In June 2009 one of ginzola's Clients (Glanville Environmental) was faced with a problem. Their wonderful 'generic' website was never listed at the top of very local organic searches because it was all things to all people. There was stacks of information, but quite rightly, any search on a town name like 'help clear my blocked drain in Exeter' would leave them on page 5-7, while generic listing sites that featured local addresses would come top.

Daniel had the idea then for 'Active Domains'. A special website that reforms itself based on defined search criteria. In other words, they could have a blocked drain website for Plymouth, and one for Exeter, and one for Tavistock, etc etc. The clever part is the website; one that delivers very specifically targeted content according to all the usual SEO rules. In essence the site features relevant content, as well as an address; surely a combination that will top relevant searches?

The resulting 5 websites quickly achieved high ranking for very specialist searches. Something else happened. The phone started ringing with new business proving that people actually use and trust google. As a result, the Active Domains system was refined and developed, eventually to be launched in October 2009.

Glanville expanded their network of active sites, and now many more Clients have added Active Domains to their websites to help them to reach their specific potential Customers.

Timeline

August 2009

Active Domains invented whilst driving past Two Bridges on Dartmoor!
First 5 sites went live as extesions of the main website (not truly active domains at this point)

September 2009

First 5 sites' performance measured and lessons fed back into Active Domains system V1 design.
V1 system is programmed and tested.

October 2009

Active domains system V1 completed, and existing active domains transferred onto the new 'master' system.
Active domains launched publicly.
65 domains added.
RSS feed to live domains added
Live news added to http://www.active-domains.co.uk

November 2009